When driving past advertising signage like a billboard, viewers often only have a few seconds to read and process the information in an ad. Here are some things to keep in mind for effective digital billboard solutions.
Less Than 10 Words: (Including the Business Name/Logo): Most travelers only have a maximum of nine seconds to view your ad. To ensure your message is read and understood, we suggest keeping your ad to 10 words or less.
One Main Idea Per Advertisement: You only have your audience’s attention for a short time, so include the main idea on your ad. Only incorporate the most pertinent information; think who, what, when, and/or where for quick and easy reference.
High-Contrast Colors: Avoid white backgrounds, or you’ll wash out the rest of your ad. Bold, bright, contrasting colors are best for digital billboards, enhancing brand visibility and drawing your audience in.
High-Quality Photos: Make the highlight of your photo large, even if the item is small. Avoid using scenery or landscape photos to keep the focus clear.
No More Than 3 Fonts: Bold, sans serif fonts are easier for people to read from farther distances. Thin or serif fonts make the text difficult to read.
Big Logo: Ensure it’s clear who the advertisement is for, reinforcing brand visibility.
One Image Per Sign: Including more than one image on a sign can get overwhelming.